FREEBIRD STORES
High-end leather boot company, FREEBIRD STORES, needed a landing page to highlight the launch of their new hat collection. I designed the pages and sections needed and wrote the copy for the landing page and each style. The tone was educational, and inspirational, and told a story of how a boot company came to make hats. Targeting an audience of people who were looking for accessories to match their love of the brand’s shoes.
The Hat Shop Landing Page
I noticed a disconnect between the way the products were described and their quality/prices. By already assisting with building products in Shopify, which included writing product descriptions, I developed a tone of voice that aligned with the brand’s price point and high-end reputation. I wrote more than 50 product descriptions for FREEBIRD STORES that included powerful words that inspired the marketing team to include them in emails and continue to be displayed on their website.
Product Descriptions
some of my latest product descriptions:
-
![]()
Find the perfect stride in BECKETT. This leather ankle bootie features symmetrical embellished straps, round toe, and working back zip closure. Completed with a stacked wooden heel, BECKETT is a stylish, yet functional statement.
-
![]()
RAINE - The ruler of ultimate comfort. Constructed with a stacked wooden heel, round toe, and inside zip closure making for ease of wear. This bootie is detailed with an overlapped shaft and includes adjustable buckle straps for a more customizable fit.
-
![]()
Distinguished by its details, WARRICK tells a story of western heritage by creating a unique combination of contrasting full-grain and exotic leathers. In this mid-calf silhouette, these boots are crafted with a decorative embroidered upper, double pull straps, and an inside zip closure. Designed with genuine ostrich leather.
-
![]()
Laying down the law, WARDON is a step beyond the ordinary. Wrapped leather detailing and an expandable back lacing panel exude FREEBIRD heritage and allow for a personalized fit. Crafted with a traditional snip toe, decorative stitching, and double pull straps.
Style Guides
