ELAINE SUSI | PROJECTS

  • I created a tone of voice that focused on the story of how a boot brand came to create hats.

    By highlighting the value of individuality, one of the brand’s core values, I emphasized the customer journey by using taglines like ‘unique characteristics’ to help convey this idea.

  • By noticing a disconnect between product descriptions and the brand’s target market, I created a tone of voice that was better suited for their older demographic and higher price points.

FREEBIRD STORES

  • Revamped the company’s Amazon page by using keywords and better showcasing the brand story.

  • Curated a press release announcing new partnership.

GOLFTINI, INC.

  • Collaborated with producer Lunar Horizon on new songs.

  • Since 2017, when I released my own EP, I have been writing and producing original music.

    Stay tuned for more in the near future.

SONGWRITING