ELAINE SUSI | PROJECTS
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I created a tone of voice that focused on the story of how a boot brand came to create hats.
By highlighting the value of individuality, one of the brand’s core values, I emphasized the customer journey by using taglines like ‘unique characteristics’ to help convey this idea.
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By noticing a disconnect between product descriptions and the brand’s target market, I created a tone of voice that was better suited for their older demographic and higher price points.
FREEBIRD STORES
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Revamped the company’s Amazon page by using keywords and better showcasing the brand story.
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Curated a press release announcing new partnership.
GOLFTINI, INC.
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Collaborated with producer Lunar Horizon on new songs.
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Since 2017, when I released my own EP, I have been writing and producing original music.
Stay tuned for more in the near future.